I am happy to finally announce a new product that I created just for you! I wrote an ebook entitled How to Take Control Of Your Life & Make It Amazing! I have been listening to you when you were saying how you can’t do certain things because of whatever, and I came up with the idea to help you out. Read more
Today, social media is booming with constant content, and people are consuming it at an all-time high rate. While this is great for content creators, some people make mistakes in sharing their content online. I have put together a list of common social media mistakes, so that you can determine whether or not you are pushing your potential fans and followers away.
Social Media Mistakes
Your Slip Is Hanging
All too often I see people on social media who hop up on their soap box and start preaching to everyone scrolling about the things that they hate or can’t stand regarding their potential clients/customers, or about other things that occur within their industry. This not only turns more people off from wanting to work with you or patronize your business, but it looks extremely unprofessional. Keep it clean and even keeled. You can completely destroy your own credibility and sense of authority by “acting out” on social media. If you’re online complaining like everybody else, you don’t appear to have the solutions that one should be paying for, right?
You’re Giving Me Whiplash
Many people want to grow their following on all of their social platforms, but there is a wrong way to do this. On a weekly basis, I notice that there is a great number of people who attempt to recruit their current fans to join them on other platforms. For example, whenever I follow people on Twitter, there is always a few that have an automatic message set up to ask me to also follow them on Facebook or some other social media site. The problem with this is that it is not smart to ask a new follower for something else right away.
If a person follows you on one site, it means that they are interested in learning more about you or your company. Asking him/her to do something like follow you somewhere else, when they haven’t even consumed the content on the first site, is almost always a turn-off. I have learned that if a person delves into your content on one site and really likes what he/she is seeing, that person will, on her own, look deeper into you by clicking your website link, following you on other social platforms, etc.
Another thing that I have learned is that most people who live on Twitter, don’t live on Facebook, and vice versa. Some content creators produce the same content on all social platforms anyway, so a lot of times, if I follow you on one platform, I have all the information that I need from you. Content creators tend to use several different social media platforms, because it is the best way to reach more people, but you want to reach the people who are on those sites, and not try to get everyone on one site to also join you on other sites. What will end up happening is that you will have very low engagement on some sites and high engagement on others, because the people that you have encouraged to follow you in another place that they don’t hang out online will eventually abandon that profile, and you will be left with fruitless likes.
You’re Boring Us
Because people consume content so quickly on social media, these days, a person who puts the same content out everywhere can easily become boring. This counts for a large percentage of social media mistakes that many people make. Gary Vaynerchuk has some great ideas on how to repurpose your content so that you can work smart, not hard. He suggests that you use the same piece of content but tailor it to the social platforms that you are using.
For example, you can say something informative, funny, useful, etc. on Snapchat. Then, to use that same content, you can and should create a photo with graphics of your quote on Instagram. You can use that same quote in a short Facebook video. Then, you can use text and hashtags of the same content on Twitter. This way, if anyone from one of your social platforms comes across your content on another profile, it will still seem fresh to that person. Does this give you any ideas?
I hope these things were helpful. Did you see yourself in any of those social media mistakes? What other social media tips would you give content creators?
Everybody is on their hustle, trying to make some thing happen, but there is one problem with this. Forcing results is not the right way to go about handling your business. I know you’ve probably heard the saying “grass doesn’t try to grow, it just does.” That’s what it was created to do, right? We were all born for greater purpose, and we were all meant to be great.
There is no reason to force anything. If you have educated yourself, and put a plan together, all you have left to do is execute. Sounds simple, huh? I’m not saying that there isn’t a lot of work involved in whatever your project may be. I am saying, though, that you can just work your plan, instead of worrying and stressing at the same time.
Don’t Force It
If you find that something isn’t to your liking, or that something should be tweaked a bit, you can go back and make changes. When you are committed to your business, and you plan to be in this for the long haul, you shouldn’t feel the need to force anything. I know that we all want to start a business and become millionaires within the first few months, but patience is key here. Think about how it feels when things are flowing well, and then compare it to the feeling you get whenever things are slow and choppy.
Don’t force it. Be patient and work your plan. It works, I promise! One thing that gives me crazy inspiration and motivation to keep pushing is taking a periodic look back at my career so far. It’s so cool to see how far I’ve come in such a short time. That makes me want to continue on my path. With that kind of motivation and attitude, success is inevitable.
Have you been trying to force things to happen with your endeavors?
I have been in business with my husband for over 9 years now, and in that time, I have seen a lot of people destroy their new businesses. How does this happen? I’m sure that there are several reasons that this can occur, but I have noticed a pattern that I think contributes to the failure of businesses everywhere.
1 Cutting Corners
The one phrase that I have come to absolutely HATE is “all we gotta do is…” I have watched people destroy their businesses with this one phrase over and over. It implies that starting a business and gaining success is easy. It also implies that those who work day in and out on building their brands are misguided. “All we gotta do is” tells everyone listening that the person speaking has no business plan or a well thought out idea of how he/she will run the business beyond that statement.
2 Lack of Education
Some people who get the great idea to become an entrepreneur make the decision to move forward off of pure excitement, rather than taking the time to educate themselves first. Beyond the emotion of wanting to start a business, a person has to do his/her research to see how great of an idea (s)he has. There is a level of practicality that has to be considered, before an entrepreneur should move forward with any plans.
Don’t get me wrong, I love the idea of outsourcing certain tasks within a job, but a person is sure to destroy his/her business if every aspect of it is outsourced. I have seen at least 3 companies go under, because they owner started a passion project, neglected to learn the most important parts of the business, and as a result, the doors of those businesses were closed in under 3 years. In those cases, outsourcing hindered the companies, rather than helped.
Those are the top 3 reasons that I believe contribute to businesses being destroyed before they ever get started. If you recognized yourself in any of those areas, don’t panic. You can still turn things around. Some say that knowledge is power, but applied knowledge is actually power. Now that you know, you can do something about it. Educate yourself, and make a plan for improvement. Hold onto your dream of being a successful entrepreneur.